Beth Scott - Copywriter

CONTENT

Provide insight with blog posts, share updates via newsletters, or spark conversations on social media.

WEB COPY

Create an excellent first impression with a website that clearly lays out your products, history, reviews, and contact info.

BRAND MESSAGING

Not sure how you want to sound? Clarify your messaging with structured resources for staff and outsourcers.

Hi, I'm Beth.

Good data is clean, never greenwashed.

I don't work with organizations that engage in unethical or immoral business practices. My clients are checked for human rights, animal testing, and environmental issues.

I've been a copywriter since 2015, and I mostly write for B2B organisations in cybersecurity, fintech, data management and business services.

Other projects include Hollywood blockbuster production notes, a chatbot for Lion Brand Yarn, a website for a comedy hypnotist, and a pizza maker manual. 

Let's get started on your project.

WHITEPAPERS

Build authority in your market with a state of the industry report you can offer to subscribers and stakeholders.

Weekly, monthly, or on your schedule.

Engaging SEO-optimised content including meta descriptions and social media snippets. Let's work together on a content plan.

Regular or one-off content.

the startup

the refresher

the authority

What do you need?

• Content schedule
• Blog posts (300-1000 words)
• Articles (1,200-2000 words)
• Newsletters
• Case studies
• Press releases

Let's create your package.

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Book a call with me.

We'll have about 30mins.

Already know what copy you need? Great - if not, let's work on a game plan.

Let's go!

After confirming details with you, I'll start work.

Bit of research here, a lot of writing here. Maybe a few back-and-forth emails.

Next steps.

You receive your copy, and can get publishing!

Don't worry -- revisions are included, if needed.

One-page sites (long), single pages, or full website rewrites.

Five pages included as standard, extra pages priced as needed.

Full websites and pages.

• One-page sites
• Single pages
• 5-page websites
• FAQ's (great for SEO!)
• Extra pages as needed

5-10 pages of thoroughly researched content, sourced from your own data or the latest in your industry. A perfect giveaway or thought piece.

Copy only, or basic design on request.

Whitepapers and reports.

• Whitepapers
• Lead magnets
• Annual reports
• Books and ebooks

83% of video marketers say video helps generate leads.​

Avoid death by Powerpoint. My training as a film and television scriptwriter helps me tell your story - no star-wipes needed.

Presentations and video.

• Explainer videos
• How-to videos
• Infographics
• Presentations
• Webinars

Get everyone on the same page.

Not everyone can employ a full-time copywriter. Unfortunately, relying on freelancers means your content might be a little... patchy. Let me create guidelines everyone can follow.

Branding and tone of voice.

• Hero's Journey
• Tone of voice guides
• Key messaging copy platforms

If your project isn't listed here, please reach out. I'd love to find out more!

Anything else?

"She stuck to our guidelines, and didn't fill our copy with hyperbole. Instead, she wrote persuasively in simple language... will definitely hire her again and again.

Andy Fletcher, co-founder at Convertri

"We rely on Beth for whitepapers, reports, lead magnets and in-depth training content that keep users coming back for more. She created a quiz funnel masterclass that resulted in over 500 niche-matched leads for our users in 3 days. She doesn't just know how to put a sales funnel together, she can write about how she did it."

Justin Brooke, internet marketer